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Marketing & Search Engine Optimisation

Search Engine Optimization (SEO)

Research shows that 85% of web traffic comes from search engines. But if your site is not ranked high enough on the search engines (e.g. after the third page of the search result), none of that traffic will come to you. Worse, it might all go to your competitors.

Search engines are a very important source of traffic because it's highly targeted. Visitors that come to your site via search engines got there because they focused their search using keywords related to your products or services. But because there are so many pages on the web, and more submitted every day, your site is competing with an increasing number of other sites.

That's where Search Engine Optimization comes in. Search Engine Optimization is the process of preparing your website so that search engines can better understand its content and/or purpose. If a search engine cannot clearly identify the content of your site, why would it give your site a high position in the search results? Your site must be focused on the content, products, or services you provide. Optimizing your page will save you money that you would need to spend on advertising otherwise.

We can analyze your web site and make keyword recommendations to enhance its ranking in the search engines. We will find the best keywords related to your site (popular keywords, extremely targeted keywords, and possibly typo keywords). We can create additional product-specific pages for your site, generate static site maps, and help you with exchanging optimal links with related business web sites.

Search Engine Submission

Search engines index the contents of the internet. They locate all known web sites in the world and try to let visitors find what they're looking for by entering some key words. A good way for you to attract visitors to your new web site is to make sure it's indexed correctly by search engines. We can submit your site on a regular basis to all the major search engines, announcement services and classifieds.

Although there is no guarantee with search engine optimization (SEO) and search engine marketing (SEM) we have proven results that show the effectiveness of our campaigns.

Search Engine Factors

These are just a few of the fundamentals that search engines base their listing on. This is where your website needs to be optimized to detail this information correctly:

  • Content
  • Keywords
  • Meta Description
  • Meta Keywords
  • Title Generation
  • Content relevancy
  • Content relevancy to keywords, description and title
  • Inbound links
  • Outbound links
  • Number of pages
  • Keywords relevant to keyword searches
  • Accuracy of content
  • Spelling and usage of grammar
  • Header tags
  • Images tags
  • Domain names

Major Search Engines Targeted

There are hundreds of search engines and we submit to 99% of them, both manually and automatically, including these:

  • Google
  • Yahoo
  • Lycos
  • Dogpile
  • MSN (Windows Live)
  • Alexa
  • Hotbot
  • AOL Search

Search Engine Word Specific Ad Campaign (Google)

ADWORDS Qualified IndividualWith word-specific advert campaign "AdWords" you can reach people when they are actively looking for your products and services. That means you receive targeted visitors and customers. Cost-per-click pricing means you only pay when people click on your advert, and it's easy to control costs.

The significance here is that the user is looking for words that you have specified, and they are more likely to visit your web site. Your position in the results is determined by the cost-per-click you are willing to pay and the number of other sponsors who are using the same key words.

Targeted Domain Names

You have your web site, webspaceinvaders.co.uk for example, registered and online. Now how about increasing traffic to your web site by registering additional domain names? Search engines do place some emphasis on the domain name, so we can register a domain name that is relevant to your keywords and create a micro-site with content rich data that helps deploy a fast listing format. This is like a mini version of your site and not only improves your content relevancy it also improves your inbound linking score efficiently. We also market these domains to all the search engines which can help significantly in generating a higher page rank status.

Keyword Marketing

Before we start any campaign we would need to establish which keywords you want to rank for. This can be any search term you determine although we will advise you as to what's possible and what you may struggle to achieve. i.e. It would be extremely difficult to rank a site for a search single term such as "Crisps", however it would be possible to achieve an effective listing for a search term such as "Golden Wonder Crisps". Single term search phrases are generally impossible to rank for; the more specific you are to your requirements the more relevancy the search engines will put to your site.

Competitor Analysis Reports

Once we have established your keyword phrases we would then look at your competitors. In order for us to help generate a highly effective listing we look into what your competitors are doing. We aim to find out what your top three direct competitors are up to how they are doing based on the search terms you give us. We then implement these tactics into your site, along with some other strategic methods of ranking.